By Leonardo Johnson
More Than A Video Series Trailer
Non-Professional’s latest series, More Than A Video (MTAV), with a run time of approximately 3 hours, excites the audience with personal experiences and exposes the tough work behind the scenes of a YouTube content creator.
Ian Su is the man behind Non-Professional, which he describes as “a hub of ever-growing creativity, inspiration, and community.”
Building on his motto, “You don’t have to be a pro to be creative,” Ian Su has directed and produced Non-Professional’s very own 10 video series, More Than A Video.
Drawing upon his 200 plus episodes experience producing The Drawing Life, Ian Su shares his journey of content creation, diverging into filming, editing, thumbnails designing, brand building, fanbase building, and expanding his channel.
A sneak peak into Episode 1 , Ian Su forewarns that “this series isn’t about teaching you how to blow up on the internet," rather, this series seeks to inspire and inform you on how to “break into” and “start up” into the content creation scene. He heavily highlights that content creation is about looking to encourage and not necessarily looking to go viral. We quote him as saying: "You don't have to be that guy with 15 million followers to change the world..."
Each of the 10 episodes averages around 18 minutes and is filled with narration and engaging b-roll. Framed like a masterclass environment, it is a source of encouragement and advice for the aspiring and innovative content creator.
Truly, this series is indeed More Than A Video.
Non-Professional's Series, More Than A Video can be found at: